The power of NASCAR with traditional marketing tools combined.

CASE STUDY

SHERWIN WILLIAMS

Objective:
Partner with a product supplier to increase sales and awareness of 3M paint supplies at Sherwin Williams retail stores.

Execution:
We developed a robust campaign in the NASCAR space, which included a custom paint scheme and a VIP race weekend. We also created a sales incentive program for body shop distributors and national retail sweepstakes for paint stores. We also developed, printed and fulfilled POP kits and merchandise for on-the-ground promotion.

Results:
As a result of this campaign, we secured a $4 million order and increased national sales by 12%, while improving the overall business relationship for our client and their suppliers.