A formidable example of corporate and non-profit partnership in the NASCAR space.

CASE STUDY

AMERICAN RED CROSS

Objective:
Increase blood donations among current donors and attract new donors.

Execution:
We created a sophisticated online loyalty program with coordinated offline components. With the support of 3M and Roush Fenway Racing, Red Cross Racing was born.

Results:
In the first eight months, we registered 33,211 new members and received 33,085 blood donations. The program is now in its third year and has become a successful model for corporate and non-profit partnerships within the NASCAR space.