From concept to creation, we provide superb management, coordination and execution.

TRACKSIDE MANAGEMENT

Trackside marketing is the moment of truth when brands and NASCAR consumers come together. Our event marketing experts create experiential marketing solutions to expose thousands of NASCAR fans to your brand. The at-track exhibit allows you to demonstrate and promote products to new consumers, as well as capture valuable program data. With E Group, all the coordination, management and execution of your at-track exhibit, from concept to creation, is handled with ease and expertise.