The U.S. Military

Client’s Business: Maintain the security of our nation and of our allies.

Target Audience: Service personnel stationed throughout the U.S.

Desired Action: Allow U.S. Military service personnel to show they care with “military-themed” gifts that are easy to send to family members.

E Group Solution:

The Wire Gift Service Program, a unique E Group program that:

  • Offers unique, exclusive teddy bear gifts that can be easily ordered and sent with a personalized note by Military personnel to family members.
  • Saves military personnel the hassle of buying a gift, packaging it up and shipping it to arrive on time.
  • Teddy bears are high-quality and feature variety of military uniforms – Marine, Army, Air Force, Navy – with amazing detail!
  • E Group designed/sourced the teddy bears, warehoused the items, created promotional displays/advertising, set up the system to take orders via fax from Phone Centers located at military bases nationwide, and provides all fulfillment, packaging and shipping -- even Express Service.

Results: Tens of thousands of teddy bears sold and many happy military service people and their loved ones. Faxed orders often included favorable comments from service people about the program, how it saved them with last-minute ability to get something to a loved one, the ease of purchase/shipping, and the appropriate and uniqueness of the items – which can’t be found anywhere else!

Caption: Unique, exclusive teddy bears offer the perfect gift item for service people to give to loved ones. Each bear features high-quality uniform detailing and sent with a personalized note. The Wire Gift Service eliminates the hassle of shopping, packaging and shipping for military personnel.