| The
E Group Way
E Group helps clients move people to action to drive business goals. The firm creates incentive, promotional,
and loyalty programs that work with measurable results.
E Group is a full-service agency offering turnkey solutions including: concepting and program development, item sourcing,
program promotion, support and fulfillment, and sophisticated
online capabilities.
The E Group Way is what differentiates it from the competition.
Account teams follow a proven six step process that delivers
an overall turnkey solution and a seamless client experience.
The E Group Way carries clients every step through the process,
launches the program to end users, and in the end, delivers
the client superior results aligned with business goals. |
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Here’s how a typical client project works:
1. Business Assessment – determine what the client is trying to accomplish, define target audience, desired action, and measurable metrics. Examples include:
- A fiercely independent channel partner or dealer to sell more of your products
- New customers to walk into stores to trial or buy your product
- An overwhelmed, highly skilled employee to feel appreciated and remain focused on the job
- A direct sales representative to take the time to learn to sell a new product or service
Whatever you’re trying to accomplish, an E Group premium-based program can achieve great things for your business. 2. Creative Concept – establish at the conceptual level the type of program that’s needed, the right premiums geared toward target audience, and how the program will be promoted and executed to drive participation and the desired action. This is reviewed with the client, input gathered, and concept modified if needed.
3. Program Development – in this phase, the concept is refined into the real program and the E Group team begins the execution. The team will source all the premiums, earmark warehouse space for items, create the program support materials (catalogue or ecatalogue and the powerful promotion tools to communicate the program and get the target audience excited to participate), and for programs run online, secure and manage server space and provide all web design/programming.
4. Launch – the program is launched. E Group will handle everything you need to run the program. All you have to do is sit and watch your program succeed.
5. Ongoing Enhancement – all programs are monitored to ensure they are tracking with desired results. The E Group account team continually assesses all programs and makes minor adjustments along the way for optimal performance.
6. Results – you’ll know before we do when our programs work because you’ll see it in the bottom line. E Group also closely monitors program performance against the defined metrics, and we keep clients regularly and proactively updated through our proprietary online administrative applications and tools that deliver live, up-to-the-second data on all our programs. |
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