| E Group Background
E Group is a full-service incentive marketing
and promotions agency dedicated to creative solutions that
work. The firm is comprised of a group of exceptional people
based in Minneapolis, Minnesota, with several decades of experience
in the incentive marketing, loyalty, promotions and licensing
arena. The E Group team knows how to concept and execute programs
to drive business goals, build brand image, and enhance customer/partner/employee
loyalty.
E Group is a full-service agency offering turnkey
solutions including: concepting and program development,
item sourcing, program promotion, support and fulfillment,
and sophisticated online
capabilities.
Every organization has relationships with important
audiences that are critical to its success. E Group programs
are created to target those audiences, motivate people to
a specific action, drive business goals and achieve measurable
results for clients. For example, do you need to motivate:
- A fiercely independent channel partner or
dealer to sell more of your product
- New customers to walk into stores to trial
or buy your product
- An overwhelmed, highly skilled employee to
feel appreciated and remain focused on the job
- A direct sales representative to take the
time to learn to sell a new product or service
E Group can help.
The firm was founded in 1994 by Paul Estenson,
President of E Group. It began serving local Minnesota-based
companies with general incentive programs and has now also
built a niche position in NASCAR marketing, providing industry-leading,
successful programs to companies like 3M, DuPont and Graco,
among others. The firm is among the fastest growing private companies and is receiving national
recognition as one of the leaders in the promotional marketing
field
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